Web Analytics Demystified has declared this the “decade of optimization” as testing solutions and best practices are in a period of rapid adoption by digital marketers. The upside: optimization done right produces measurable and significant business impact. The downside: marketers struggle with inefficient optimization workflows, flawed execution, and inferior test management which threaten to dilute optimization ROI.

Join us April 10 for a conversation with optimization expert Brian Hawkins, Partner, Web Analytics Demystified, as he discusses his new report, “Empowering Optimization with Tag Management Solutions.”



Brian will be joined by Evan Frank, Director of CRM at Ice.com who will share optimization successes and best practices using Ensighten Manage to achieve better and more cost-effective results from Test&Target.

In 50 minutes, you’ll gain a deeper understanding of optimization challenges, and hear Brian’s perspective on the future of optimization, such as embedding it into development processes, increased personalization, and the impact of big data and mobile. You’ll also learn how Ensighten’s real-time tag management platform can help your organization:

  • reduce the burden of tagging
  • refine testing strategies
  • customize out-of-the-box implementations
  • easily and intelligently persist test winners

Register now for this valuable educational session!


Empowering Optimization with Tag Management Wednesday

Date: Wednesday, April 10

Time: 9am PT / 12pm ET / 5pm GST


BONUS: All registrants will receive a complimentary copy of the report.


“Using Ensighten, one can easily and selectively deploy Test&Target mboxes as needed and turn them off so no server calls are even made.”

Evan Frank,
Director of CRM