Forrester Research Confirms: Digital Marketers Move Faster with Tag Management
In 60 minutes you’ll hear how web professionals reveal to Forrester the impact of tag management on marketing success.
Des Cahill, Vice President Marketing, Ensigten, a veteran web analytics and optimization expert.
Joe Stanhope, Principal Analyst, Forrester Research Inc., shares highlights and commentary on his forthcoming research on the tag management landscape.
Watch this video now to hear Joe share results of Forrester's inaugural tag management user survey, along with highlights from August 2012 report on the tag management landscape, "Understanding Tag Management Tools and Technology."